Every brand starts with a why.

Hi, I'm Anurag — a BSc Biology graduate and lab technician, and the founder of Snackupp.

When my family experienced health challenges, it changed the way I thought about everyday food. I realised that understanding nutrition and making thoughtful choices mattered too.

That sparked an idea: why not create affordable, flavourful snacks people could enjoy as alternatives to the oily snacks we often reach for?